Blog | Raindy Prasetya

If COVID-19 were a startup company.

Image result for covid 19 — Image source: https://www.promedica.org/

https://www.nytimes.com/2020/03/13/science/coronavirus-math-mitigation-distancing.html?searchResultPosition=1

Startup Name: CoviTech Inc.
Founded: Late 2019, Wuhan, China
Founder: Unknown (rumored to be a bat-entrepreneur in partnership with a pangolin)
Industry: Global Disruption as a Service (GDaaS)
Business Model: Viral growth, exponential scaling, forced digital transformation

Pitch Deck Highlights
Mission:
“To connect humans globally through shared panic and Zoom fatigue.”
Vision:
“A world where everything can be done in pajamas.”
Tagline:
“We bring people together—by keeping them apart.”

Growth Metrics:
User Acquisition:
Q1 2020: 100,000 users
Q2 2020: 10 million+ users
Viral coefficient: ~3.0 (literally)
Engagement:
Daily active users: Lockdown-level retention
User feedback: Mostly negative, but extremely engaged

Key Products:
Remote Work Revolution™
Mask Fashion Line™
QR Check-ins Pro™
Vaccine Challenge™ (user-generated content via side effects)

Major Competitors:
Climate Change (slow burn, different market)
Economic Crisis 2008 (less agile)
Spanish Flu (OG disruptor, outdated model)

Investors/Partners:
Unwilling: WHO, Governments, Healthcare Systems
Unofficial Endorsers: Conspiracy theorists, social media influencers
Accidental Viral Marketing: International Travel, Handshakes

IPO (Infectious Public Outrage):
Reached saturation in early 2021
Now pivoting to variants and long COVID subscription model

https://www.washingtonpost.com/graphics/2020/world/corona-simulator/?itid=hp_hp-top-table-main_virus-simulator520pm%3Ahomepage%2Fstory-ans

1. Digital Transformation

The sensual economy has undergone a massive platform-driven shift:
- From anonymous free consumption (e.g., porn sites)
- To personalized, paywalled, creator-owned ecosystems
It’s no longer about just watching; it’s about access, interaction, and pseudo-intimacy.
Creators are now entrepreneurs, marketers, and community managers.

2. Membership Business Model

This model thrives on recurring, direct transactions between creators and fans:
- Exclusive content
- DM interactions
- Custom requests (PPV content)
- Tipping & loyalty rewards
Unlike traditional adult industries, control has shifted to individuals, not studios or agencies.

3. The Alter World

A parallel, largely unregulated, high-demand market where:
- Sensuality is monetized through digital intimacy
- Traditional taboos meet modern capitalism
- Identity, body, and expression are digitally commodified
It reflects deeper shifts: loneliness, authenticity-seeking, and virtual desire in the post-pandemic world.

🧠 Strategic Thoughts:

This Alter World has become a legitimate digital economy, generating billions and creating new wealth classes.
There’s a power dynamic shift—creators hold leverage via brand, not just body.
Digital transformation here isn’t just technological—it’s sociocultural and economic.

START ME UP

Start Me Up

Spread out the oil, the gasoline
I walk smooth, ride in a mean, mean machine. Start it up.
The Rolling Stones

Hello there!!

Please allow me to introduce myself, I’m a man with health and taste.
My name is Raindy Prasetya and this is my first blog after a while.

Well, to be honest, I never intend to have a blog like this. But somehow I woke up in the middle of the night and realized that this year is gonna be my year and I need to start something new or at least do something that I never tried before ( I know it’s weird and random at the same time but you never say never ei.) The next day I bought the domain and hosting with the help of my coworkers and the rest is history.

Start Your self – Up

I think I’m very over-bored and self-assured with what happens in my life before. Yep, I don’t know what my passion about and I am feeling insecure about it. I think it is very normal in the quarter-life crisis part that you have this kind of feeling. Sometimes you feel useless, don’t know where what you are going, or what is your goal, etcetera etcetera etcetera.

But do remember as an individual human being, that exists in this current world, your self-awareness is the main key to start your self up.

Me and Digital Marketing

I’ve been around some years working in the digital industry. In fact, I am starting my journey in this industry within an accident. Yes it’s true I never intend myself to work in the digital industry but then I saw one of my colleagues working as a social media specialist and get paid.

Back then digital marketing was quieter or only 2 kinds of sectors that needed. The first one is the advertising agency, the second one is Brand Company, the big one obviously. Nowadays you see that Digital marketing applies in various industries.

The first one is that I want to know the true force of digital marketing. Because I believe that good digital marketing is the one that answers and fulfills the business objective. So how we can translate those needs and grow with it. Because if we can squeeze those Extract and combined with digital marketing and functional things are only a matter of time.

I hope by creating this blog and write down my perspective about professional works and other things will help me to find the answer. Please do let me know if any mismatch or wrong grammar or anything that’s not correct, and help me to write an article in English better.

Thank You.

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