The Long Game – Lesson From The Trail #1 The Long Game – Lesson From The Trail #1
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The Long Game – Lesson From The Trail #1

Last weekend, while walking toward the starting line of another trail race, I realized something.

The people around me weren’t thinking about the finish line.

No one was trying to sprint the first kilometer.

Everyone was focused on something much simpler:

Starting well.
Managing their pace.
Trusting the months of preparation behind them.

The more I spend time on the trails, the more I see the same pattern in my professional life.

Great CRM isn’t built from one successful campaign.

It isn’t built from one personalization project.

It isn’t built from one impressive dashboard.

It’s built from hundreds of consistent decisions over time.

• Designing customer journeys that evolve.
• Learning from every A/B test.
• Improving onboarding one step at a time.
• Listening to customer behavior instead of assumptions.

Just like trail running, the goal isn’t to be the fastest at the beginning.

It’s to keep moving forward, adapt when conditions change, and still have enough energy for the long run.

That’s why I believe CRM—and perhaps most meaningful careers—isn’t a sprint.

It’s the long game.


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One Month, Two Races… But First, There Was This One: My Very First Trail Run

Virgin TRAIL RACE 10K

Every trail runner has an “origin story.” Mine involves a banyan tree, a bad case of overconfidence, and a cramp that humbled me faster than I could say “aid station.”

This is the story of my very first trail race: the Merbabu Sky Run 10K.

The Start Line Jitters

I stood under the giant banyan tree at the starting arch, arms crossed, sunglasses on, trying very hard to look like I belonged there. Truth is, I had no idea what I was doing. Around me, hundreds of runners were doing that pre-race shuffle — stretching, adjusting vests, checking watches — and I just stood there thinking, “Is it too late to back out?”

Spoiler: it was. The gun was about to go off, and there was no un-signing-up from this one.

Mistake #1: Going Out Like It’s a 100m Dash

If there’s one thing every trail veteran will tell a rookie, it’s this: pace yourself. I did not do that.

The moment the race started, adrenaline took over completely. I bolted out with the front pack like I was chasing a podium finish, not realizing I had roughly 10 kilometers and 429 meters of elevation gain waiting for me. By the 500-meter mark, my legs were already asking questions my brain didn’t have good answers to.

Lesson learned: trail running rewards patience, not enthusiasm.

Mistake #2: The Cramp That Came Out of Nowhere

Somewhere on the climb, right around a water station, my body decided it had had enough of my nonsense. A sudden, sharp cramp hit — the kind that stops you mid-stride and makes you question every life choice that led to this moment. One second I was moving, the next I was hunched over, massaging my calf like it personally owed me money.

That water station became an unplanned pit stop. I drank, I stretched, I questioned my training plan, and I stared at the rolling green hills around me — genuinely beautiful, even through the haze of muscle pain.

The Long Walk Home

After that cramp, running wasn’t really an option anymore. So I did what any sensible rookie would do: I walked. All the way to the finish line, I walked. Not the heroic, dramatic finish-line sprint you see in race highlight reels — just a slow, steady, slightly limping walk under the Central Java sun.

And you know what? It didn’t matter. When I crossed that finish line — 03:26:56 net time, 493rd overall out of the pack — I was smiling for real. Sweaty, sunburnt, cramped, but genuinely happy.

What I Actually Learned

  • Nerves are normal. Everyone at that start line was nervous, even the ones who looked like they weren’t.
  • Pacing is a skill, not an instinct. My legs learned this the hard way so my brain wouldn’t forget it.
  • Cramps happen, and they’re not the end of the race. Sometimes you just have to walk it out — literally.
  • Finishing is finishing. Whether you run it, jog it, or walk the last few kilometers, crossing that line still counts.

Final Thoughts

Merbabu Sky Run wasn’t fast, and it definitely wasn’t graceful. But it was mine — my first taste of trail running, my first finisher’s certificate, my first “why did I sign up for this” moment turned into a “when’s the next one?” moment.

Because here’s the thing about trail running: it humbles you on the trail and then makes you sign up for another one anyway.

Next stop: Siksorogo Lawu Ultra 15K. Let’s see what Mount Lawu has in store.


📍 Merbabu Sky Run 10K — Sept 7, 2025 — BIB 1067 — Net Time 03:26:56

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If COVID-19 were a startup company.
Image result for covid 19
Image source: https://www.promedica.org/
https://www.nytimes.com/2020/03/13/science/coronavirus-math-mitigation-distancing.html?searchResultPosition=1




Startup Name: CoviTech Inc.
Founded: Late 2019, Wuhan, China
Founder: Unknown (rumored to be a bat-entrepreneur in partnership with a pangolin)
Industry: Global Disruption as a Service (GDaaS)
Business Model: Viral growth, exponential scaling, forced digital transformation

Pitch Deck Highlights
Mission:
“To connect humans globally through shared panic and Zoom fatigue.”
Vision:
“A world where everything can be done in pajamas.”
Tagline:
“We bring people together—by keeping them apart.”

Growth Metrics:
User Acquisition:
Q1 2020: 100,000 users
Q2 2020: 10 million+ users
Viral coefficient: ~3.0 (literally)
Engagement:
Daily active users: Lockdown-level retention
User feedback: Mostly negative, but extremely engaged

Key Products:
Remote Work Revolution™
Mask Fashion Line™
QR Check-ins Pro™
Vaccine Challenge™ (user-generated content via side effects)

Major Competitors:
Climate Change (slow burn, different market)
Economic Crisis 2008 (less agile)
Spanish Flu (OG disruptor, outdated model)

Investors/Partners:
Unwilling: WHO, Governments, Healthcare Systems
Unofficial Endorsers: Conspiracy theorists, social media influencers
Accidental Viral Marketing: International Travel, Handshakes

IPO (Infectious Public Outrage):
Reached saturation in early 2021
Now pivoting to variants and long COVID subscription model

https://www.washingtonpost.com/graphics/2020/world/corona-simulator/?itid=hp_hp-top-table-main_virus-simulator520pm%3Ahomepage%2Fstory-ans

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Digital Transformation: Membership Business in The Alter World.
source image: https://jejakjambi.com/

1. Digital Transformation

  • The sensual economy has undergone a massive platform-driven shift:
    • From anonymous free consumption (e.g., porn sites)
    • To personalized, paywalled, creator-owned ecosystems
  • It’s no longer about just watching; it’s about access, interaction, and pseudo-intimacy.
  • Creators are now entrepreneurs, marketers, and community managers.

2. Membership Business Model

  • This model thrives on recurring, direct transactions between creators and fans:
    • Exclusive content
    • DM interactions
    • Custom requests (PPV content)
    • Tipping & loyalty rewards
  • Unlike traditional adult industries, control has shifted to individuals, not studios or agencies.

3. The Alter World

  • A parallel, largely unregulated, high-demand market where:
    • Sensuality is monetized through digital intimacy
    • Traditional taboos meet modern capitalism
    • Identity, body, and expression are digitally commodified
  • It reflects deeper shifts: loneliness, authenticity-seeking, and virtual desire in the post-pandemic world.

🧠 Strategic Thoughts:

  • This Alter World has become a legitimate digital economy, generating billions and creating new wealth classes.
  • There’s a power dynamic shift—creators hold leverage via brand, not just body.
  • Digital transformation here isn’t just technological—it’s sociocultural and economic.
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START ME UP

Start Me Up

Spread out the oil, the gasoline

I walk smooth, ride in a mean, mean machine. Start it up.

The Rolling Stones

Hello there!!

Please allow me to introduce myself, I’m a man with health and taste. 
My name is Raindy Prasetya and this is my first blog after a while.

Well, to be honest, I never intend to have a blog like this. But somehow I woke up in the middle of the night and realized that this year is gonna be my year and I need to start something new or at least do something that I never tried before ( I know it’s weird and random at the same time but you never say never ei.) The next day I bought the domain and hosting with the help of my coworkers and the rest is history.

Start Your self – Up

I think I’m very over-bored and self-assured with what happens in my life before. Yep, I don’t know what my passion about and I am feeling insecure about it. I think it is very normal in the quarter-life crisis part that you have this kind of feeling. Sometimes you feel useless, don’t know where what you are going, or what is your goal, etcetera etcetera etcetera. 

But do remember as an individual human being, that exists in this current world, your self-awareness is the main key to start your self up.

Me and Digital Marketing

I’ve been around some years working in the digital industry. In fact, I am starting my journey in this industry within an accident. Yes it’s true I never intend myself to work in the digital industry but then I saw one of my colleagues working as a social media specialist and get paid.

Back then digital marketing was quieter or only 2 kinds of sectors that needed. The first one is the advertising agency, the second one is Brand Company, the big one obviously. Nowadays you see that Digital marketing applies in various industries.

The first one is that I want to know the true force of digital marketing. Because I believe that good digital marketing is the one that answers and fulfills the business objective. So how we can translate those needs and grow with it. Because if we can squeeze those Extract and combined with digital marketing and functional things are only a matter of time. 

I hope by creating this blog and write down my perspective about professional works and other things will help me to find the answer. Please do let me know if any mismatch or wrong grammar or anything that’s not correct, and help me to write an article in English better.

Thank You.

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Damage Cost

Follow me on social media and I will tell you why Lannisters always pays his debt.