Latest Works

HEALTHCARE

HELLO HEALTH GROUP  (HelloSehat) is a leading healthcare ecosystem in Southeast Asia. The CRM  team has several main tasks:

  • Automation (Onboarding Welcome Email, Reminder, Journey Pregnancy, MPASI Journey, etc)
  • Weekly Campaign Newsletter and Webpush
  • Ad hoc Promotion Client Side
  • WhatsApp/Email Voucher Campaign
Portfolio - CRM

FINANCIAL SERVICE TECHNOLOGY

Portfolio - CRM (1)

BukuWarung is a Financial Super App for MSMEs in Indonesia focusing on tier city 3 and 4. That provides accounting, POS, Payment, Credit Loan, and QRIS and etc. Weekly, the CRM  team has several main tasks:

  • Onboarding
  • Product / Fitur Launch
  • Reactivation
  • Retention
  • Campaign Awareness or Tactical
  • Ad hoc

FASHION RETAIL

UNIQLO (Retail E-commerce) is a Japanese casual wear designer, fast-fashion manufacturer and retailer. Weekly, the CRM  team has several main tasks:

  • Automation (On boarding, Drop, Reminder, Whistlist etc)
  • Weekly Campaign Newsletter
  • Ad hoc Promotion
  • Voucher Campaign
Portfolio - CRM (3)

FOOD AND BEVERAGES

Portfolio - CRM Meatguy

Meatguy is FnB Restaurant Cutting Edge Modern Steakhouse that bred from Experience. Born from one of the creative head content creator @dimsthemeatguy AKA the KANG DAGING.  At this point CRM help for several campaigns.

  • Tactical Campaign
  • Reminder Campaign
  • Push Campaign
  • Loyalty Program

ECOMMERCE MARKETPLACE

Ralali is a B2B marketplace that focuses on MSME needs in Indonesia.

  • Mainly responsible for EDM’s Mobile Marketing Channel ( Email, On-site, and Push Notification ) either for Marketing Broadcast as CRM or Transactional (Automation/Retention) to achieve business objectives.
  • Work closely with the Product, Data, and Campaign Team to create a CRM Program/ Loyalty Campaign. The goal is to define and segment customer data, churn rate, and behavior purchases using the RFM method.
  • Maintain relationships with 3rd party vendors; Mtarget, Netcore, MoEngage, Resulticks. To have a better understanding of the tools and most industry insight update.
Portfolio - CRM

INSURANCE

CRM For Insurance

FAN Tbk is A well-established insurance company with a national presence. Offers a range of insurance products including health, life, auto, and home insurance. They struggle with the challenges in customer retention and engagement and also a diverse customer base with varying demographics.

See what im purpose is to solve those issues, detail you can access. here

HOSPITALITY

A hospitality platform hotel is struggling for the several points bellow.

  • User Lifecycle automation journey
  • Segmentation
  • Workload/Campaign Prioritization
  • Campaign Analyzing and Reporting

For details proposal please contact me

CRM Challenge - Raindy P

BEAUTY SKIN CARE

Raena Funnel CRM

A beauty reseller platform is needed a journeys that will lead to 3 goals:

  • Conversion
  • Retention
  • Revenue Growth

For the several points please contact me for the detail proposal.

HEALTHCARE

HELLO HEALTH GROUP  (HelloSehat) is a leading healthcare ecosystem in Southeast Asia.

This year, I had the opportunity to help initiate a partnership between Hello Sehat and Mangkunegaran Run 2026, where Hello Sehat joined as an Official Media Partner. What impressed me most wasn’t just the scale of the event, but the commitment behind it. Mangkunegaran Run’s route has been officially measured and certified by World Athletics, reflecting the growing standards and professionalism of Indonesia’s running ecosystem.

It’s exciting to see more sporting events in Indonesia embracing international standards while continuing to grow local communities.

BEAUTY SKIN CARE

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MANPOWER OUTSOURCING

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FASHION RETAIL

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PROPERTY PLATFORM

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360 April Mop Campaign

Lamudi is a property platform that focuses on emerging countries. We made a surprising announcement that they are now providing a list of properties that we can buy on the planet Mars. Even on its website, Lamudi also provides complete information regarding the land area, number of rooms and the price we need to pay.

The announcement turned out to be just a hoax to celebrate April Fool’s Day as well as a campaign to protect the earth better by starting a green and environmentally friendly lifestyle.

UBER X Lamudi. 

This Campaign is based on the strategic partnership marketing and growth for both parties. We aim to give a better experience when people look for property through the Lamudi platform. In this role, I play my self as a project officer which helps to meet stakeholders and also create a management campaign on the Lamudi’s side.

Property Now Magazine

Now I’m able to help the Head of Content and research Lamudi to create a magazine. In this role, i help as the content writer and journalist. I attach the lifestyle content for this portfolio.

PORTFOLIO CLASS

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CRM CLASS

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CORPORATE TRAINING

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PROPERTY PLATFORM

Lamudi

Lamudi.co.id – Property Technology Platform

As Social Media Manager in Lamudi

1. Lead and manage Digital Asset Lamudi’s Social Media.
2. Provide ideas, strategy, and digital campaign concepts for Lamudi Indonesia.

FAST MOVING CONSUMER GOODS

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TALENT VIDEO

Video Creation – Lomba Cerita Juragan 

Let me introduce you to my other alter ego, Lur The Juragan. This alter ego I consider myself a Java-centric successful Juragan who opened several stalls. In the ancient world normally only highborns earned the title Juragan or Lord. Flashback to the Merchants in antiquity!

By the way, the goal of this video is to inform the merchant to create a UGC campaign. In this video, I’m considered lucky enough to share a screen with Afif The Minangers portrayed as Andi. He is a creative mind behind the campaign, who called himself Stoic but still shadow-smoking after office and listening to Noah (not the the hero of the biblical story but the Indonesian band).  Anyway More details for the action.  Click The Video!

TALENT ADS

Ads Creation – Selling EDC

Lur The Juragan escalates to new levels. The goal of this video is to inform the merchant about the USP campaign of EDC.